The role of the marketplace in choosing the sales channel of a manufacturing enterprise

• Жохова Валентина Владимировна

  Valentina V. Zhokhova. Vladivostok State University of Economics and Service. Vladivostok. Russia

he formation of effectively functioning sales channels of the enterprise is one of the most important areas of its activity. A competent sales policy can increase sales and bring income to the enterprise. The purpose of the study is the need to determine the role and priority of the marketplace in choosing the sales channel of a manufacturing enterprise. The article analyzes the main approaches to the definitions of
"sales channel" and "marketplace"; the importance and advantages of using the marketplace in the marketing activities of the enterprise are revealed; a study of the distribution channels of the Primorsky Krai production enterprise "Vladivostok Factory Evernit" LLC was conducted and an expert analysis of the priority of the marketplace was carried out using the hierarchy analysis method in order to select the length of
the distribution channel of the analyzed enterprise.
Keywords: production enterprise, marketplaces, sales channels, hierarchy analysis method (MAI), length of sales channels, level of sales channel.